Great start for Talpa Studios’ quiz show The Floor in the USA, France, and Italy
Successful debut in France and Italy
The quiz show also made a successful debut in France and Italy. On France 2, the premiere of The Floor (Saturday, December 30) garnered impressive ratings with 3.26 million viewers, 44% above the channel average. The episode reached a 17.3% market share in the 4+ demo, outperforming the channel average by 4.2 points. Additionally, it ranked as the third most-watched TV show in the 4+ category and the second most-watched among women. In Italy on Rai 2, the first episode of The Floor (Tuesday, January 2) attracted 1.126 million viewers and achieved a 7.1% audience share in the 4+ category.
Talpa Studios recently announced its hit quiz show’s ninth and tenth international sales to Argentina and Hungary. Achieving this milestone in less than a year since its premiere and demonstrating success in various markets is a testament to its widespread appeal, fulfilling industry expectations.
About The Floor
In The Floor, 100 quiz fanatics face off in quiz duels on a giant LED floor divided into one hundred equal squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a huge cash prize. The rules are simple. A random contestant challenges an adjoining opponent in a quiz duel. They play against each other in the category of the opponent’s square. Categories range from ‘famous athletes’ to ‘Hollywood actors’ and from ‘iconic buildings’ to ‘mammals’. The winner of a duel conquers his opponent’s square – the loser leaves the game. The further the game progresses, the higher the stakes. After eight episodes, who will be the last person standing on The Floor, winning 100.000 euros?