No Way Back returns for a third season on SBS6 after two standout editions

February 25, 2025 Following the success of its first two seasons, Talpa Studios and Signal.Stream are excited to announce the return of No Way Back for a third season. Since its debut, the adventure reality show has proven to be one of SBS6’s strongest reality launches ever, delivering record-breaking performances and drawing in a younger audience. The first season, featuring unknown participants on a survival journey set in Norway, peaked at a 17.3% market share in the key 25-59 demographic. The second season, No Way Back VIPS, set in Romania, performed even better, achieving an impressive average market share of 21% (including delayed viewing), nearly doubling the SBS6 channel average of 11.8%.

The show’s intense survival challenges and strategic reality gameplay have captivated Dutch audiences, attracting a significantly younger viewership with 53% of its viewers under 40 – a remarkable increase compared to the channel average. Given its overwhelming success, it’s no surprise that the third season will once again feature celebrities embarking on an unforgettable survival adventure. No Way Back was the first result of the strategic partnership between Talpa Studios and Signal.Stream.

Sebastian van Barneveld, Director Global Distribution at Talpa Studios commented: “With each season, No Way Back proves its strength, engaging viewers across generations. This format continues to push the boundaries of adventure reality, and its consistent success underscores its international potential.”

Wouter van der Pauw, founder Signal.Stream, added: “No Way Back stands out because it’s more than just physical survival – it’s a continuous mental battle between staying behind in the camp or pushing forward on the trail. This dynamic makes the show compelling for a broad and younger audience, blending high-stakes adventure with deeply personal choices.”

About No Way Back VIPS
After the success of the first season of No Way Back, where unknown Dutch participants experienced the survival adventure of a lifetime in Norway, in 2025, 14 Dutch celebrities venture into the rugged wilderness of Romania. Guided by a well-known ex Special Forces member, they embark on a grueling 10-day-long trail in the Apuseni Mountains – with no less than 100.000 euros at stake! Under extremely harsh conditions, they face the most thrilling challenges. The trail is divided into several increasingly difficult stages. Four stages end at a survival camp. Here, the contestants must decide to either stay at the camp or continue. Each camp is worth a specific amount of money, and if a contestant(s) stays and survives until the last day, the money this camp is worth is theirs to keep. The four camps together are worth 50.000 euros, but life in the camps is extremely tough – and this year, there’s a twist: one of the camps is worth nothing. Completing the journey is worth 50.000 euros. This amount can grow since the value of each abandoned camp will be added to the total. But, if no one reaches the finish in time, that amount is divided among the remaining adventurers in the camps. Who takes destiny into their own hands… and who stays behind and hopes that others fail? Anything is possible, but one thing is certain: once you’ve made a choice, there’s No Way Back.