No Way Back X Ritter Sport
Embarking on the adventure together, partnering with Ritter Sport for No Way Back made for a perfect branded collaboration, with Ritter Sport providing participants energy and moments of enjoyment.
The thrilling adventure reality show No Way Back is produced in collaboration with Ritter Sport.
Ritter Sport and No Way Back make a perfect match due to their shared emphasis on adventure, resilience, and quality. Ritter’s focus on high-quality and natural ingredients aligns with the show’s narrative of overcoming obstacles and enduring tough conditions.
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On the show, sixteen untrained, everyday contestants embark on a 2-week-long survival trek designed by the special forces and set in the harsh wilderness.
Ritter Sport’s compact, square-shaped chocolate bars provide a convenient source of energy. The mission is divided into four stages and each stage ends at a camp. There are two ways to win: stay behind in the camp or continue to the next stages until the finish. The contestants’ destiny depends on their choice to either STAY or GO… It’s the ultimate survival dilemma.
The collaboration not only enhances the contestants’ experience but also underscores Ritter Sport’s commitment to sustainability and excellence. Together, they create a compelling story of endurance, quality, and adventure.