The Quiz with Balls X Lotto
Partnering with Lotto for The Quiz with Balls made for a perfect branded collaboration, seamlessly integrating Lotto’s iconic giant yellow balls into the show.
The play-along game show The Quiz with Balls is produced in collaboration with the well-known lottery brand Lotto. Lotto‘s branding is seamlessly integrated into the show through logos, prizes, and special promos, enhancing the viewer’s experience and engagement.
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The show features five contestants standing on a high platform over a swimming pool, ten exciting quiz questions and six giant yellow balls. The collaboration with Lotto is particularly fitting as these balls – the balls rolling down during the gameplay – look exactly like the yellow Lotto balls from their lottery machines. This visual recognition strengthens brand association and makes the partnership even more impactful.
The collaboration has proven highly successful in terms of increasing brand awareness and engagement. The partnership not only boosted Lotto‘s visibility but also resonated well with the target audience, driving significant engagement and interaction. By aligning with the high-energy and fun nature of the show, Lotto effectively enhanced its brand image and created memorable viewer experiences.