The Tribute: Battle of the Bands X Vodafone X Ziggo
Partnering with Vodafone and Ziggo for The Tribute: Battle of the Bands made for a 360-degree branded collaboration in The Netherlands.
The award-winning music competition The Tribute – Battle of the Bands is produced in collaboration with Priority by Vodafone and Ziggo, Ziggo Dome. An impactful campaign was launched, with the TV show serving as the driving force behind the new Priority customer program from Vodafone and Ziggo. The Priority program gives customers priority and advantages when purchasing the most sought-after tickets for live shows and sports events.
The campaign, featuring TV in-program promotions, billboards, radio ads, social media, stream spots, and an online action page, achieved unprecedented success, resulting in a significant uplift in brand KPIs.
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On the show, several tribute bands give their all in trying to recreate the hits of their favorite band to perfection. At the end of the series, the big prize for the top four tribute bands is to perform at The Tribute – Live in Concert at the Ziggo Dome venue in Amsterdam. All tickets were sold exclusively through the Priority platform. Never before had a concert sold out within six weeks of launch through a branded content collaboration and a new TV format. In 2024, three extra shows were added, and they also sold out in no time. That’s over 50.000 people. It was a big success for everyone involved!