Talpa Studios announces Belgian expansion of hit show The Floor

The Floor has rapidly become a major international success and a beloved favorite among viewers in numerous countries. Since its initial launch in the Netherlands in 2023, the show has captivated audiences worldwide, including leading markets such as the USA, France, Spain, Germany and Italy, as well as emerging markets like Ukraine, Romania, Hungary and Argentina.

VTM’s channel director, Davy Parmentier: “In the more than 10 countries where The Floor has already been broadcast, the program was met with great enthusiasm by viewers and proved its success. We are very pleased that we, as the 15th country, can also start working with this TV hit.”

Sebastian van Barneveld, Director of Global Distribution at Talpa Studios: “Everyone at Talpa Studios is really excited about The Floor expanding to a 15th territory in such a short time. It’s a significant milestone. We’re confident that the high production value of the Talpa Studios hub, coupled with its attractive pricing, will drive further growth of the show. It’s been successful in both daily and weekly schedules in every country where it’s launched.”

About The Floor

In The Floor, 100 quiz fanatics face off in quiz duels on a giant LED floor divided into one hundred equal squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a huge cash prize. The rules are simple. A random contestant challenges an adjoining opponent in a quiz duel. They play against each other in the category of the opponent’s square. Categories range from ‘famous athletes’ to ‘Hollywood actors’ and from ‘iconic buildings’ to ‘mammals’. Some questions are visually supported by photographs, others by sound, while other duels focus on open questions, multiple choice, association: the possibilities are endless. The winner of a duel conquers his opponent’s square, gaining more ground – the loser leaves the game. The further the game progresses, the more exciting the duels become and the higher the stakes. After eight episodes, who will be the last person standing on The Floor, winning 100.000 euros?

The Floor is a format created and distributed by Talpa Studios.