Alliance Hits #1 on Prime Video India within two weeks of launch
Produced by Banijay Asia, the Hindi-language series brings together 16 celebrity Allies in a high-stakes game of strategy, trust, and betrayal, streaming daily at noon across India and in more than 240 countries worldwide, underscoring the format’s strong audience appeal in one of the world’s largest streaming markets.
Deepak Dhar, Founder & Group CEO at Banijay Asia: “At Banijay Asia, we’ve never believed innovation comes from making something louder. It comes from doing something different. Alliance challenged a lot of conventions around unscripted entertainment by combining strategy, scale and unpredictability in a fresh way. The real strength of Alliance lies in its exceptionally layered format design. Its structure – where challenges, strategy, relationships and difficult decisions continuously influence one another – creates a constantly evolving game that keeps both players and viewers engaged over the long run. We had great confidence in the format, and having a collaborative and forward-thinking partner in Talpa was instrumental in bringing that vision to life. Seeing audiences make it the #1 title in India on Prime Video is incredibly rewarding.”
The achievement in India follows the continued success of the original Dutch version, De Bondgenoten, now in its third year and the best-performing long-running reality series on SBS6, consistently delivering strong ratings and engagement. Alliance‘s rapid rise on Prime Video India signals that the format’s appeal translates powerfully across markets.
About The Alliance
In The Alliance, 16 participants form 4 teams at the beginning of each month. They compete through physical and knowledge-based games, secret missions and manipulative tactics to rise in the rankings. The climax comes in the knockout phase, where the final team faces off – before turning on each other in the battle for €100,000. With a structure that allows for indefinite continuation or monthly closure, the format is as versatile as it is addictive.