Estonia and Latvia step onto Talpa Studios’ The Floor

The commissions in Estonia and Latvia mark yet another milestone in the relentless rise of The Floor, further proving its global momentum. Now embraced in 24 territories, the format has struck a chord with audiences worldwide thanks to its clever gameplay, bold visual identity, and remarkable adaptability to any local market.

Sebastian van Barneveld, Director Global Distribution at Talpa Studios: “We’re excited to add Estonia and Latvia to the ever-growing list of international versions. The Floor was recently named ‘Format of the Year’ by K7 Media, and we’re also seeing renewals being confirmed across multiple territories. It’s an undeniable success, and we’re eager to see where the format travels next.”

Gediminas Jaunius, ELITAZ’ Chief Producer, adds: “We’re incredibly proud to bring The Floor to the Baltics and to do so from our own brand-new hub in Lithuania. This format is a perfect match for our region: smart, dynamic, and full of energy. We look forward to seeing audiences in Estonia, Latvia and beyond embrace this global phenomenon.”

About The Floor

In The Floor, 100 quiz fanatics face off in quiz duels on a giant LED floor divided into one hundred equal squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a huge cash prize. The rules are simple. A random contestant challenges an adjoining opponent in a quiz duel. They play against each other in the category of the opponent’s square. Categories range from ‘famous athletes’ to ‘Hollywood actors’ and from ‘iconic buildings’ to ‘mammals’. Some questions are visually supported by photographs, others by sound, while other duels focus on open questions, multiple choice, association: the possibilities are endless. The winner of a duel conquers his opponent’s square, gaining more ground – the loser leaves the game. The further the game progresses, the more exciting the duels become and the higher the stakes. After eight episodes, who will be the last person standing on The Floor, winning 100.000 euros?